In the News | Research | Websites


In the News

Read what others are saying about Millennials

3 Things Your Nonprofit Must Know About Millennials
Insights on Millennials, From a Millennial Perspective – By Jessica Journey

Making the Case for Engaging Millennials…
How does your organization engage Millennials? – A new article from Ted Grossnickle at JGA.

2011 Survey Results webinar recording
Ted Grossnickle from JGA and Derrick Feldmann from Achieve present key findings from the 2011 Millennial Donors Survey

Using Social Media to Connect with Millennial Donors
Carol Phillips, Founder of Brand Amplitude, LLC and djunct Professor of Marketing for Notre Dame
Presentation on research of millennial donations and 10 ways to contact Millennials.

Millennial Philanthropy: An oxymoron or the Real Deal
Jocelyn Harman, Fundraising Success Magazine
An Interview with a current Millennial philanthropist

Board Service by Young People
Jenny Sezama and Karen S. Young, energizeinc.com
Article describing tips on board service and young people.

Working with Younger Affluent Donors
Philanthropy Journal article provides an overview of Millennial Donors, why they give, who they give to, and how to approach them.

Donor Focus Gen Y: Feeling the Echo Boom
Paul Barbagallo, Fundraising Success Magazine. This article provides different ways to appeal to the Millennial Donor.

We Can’t Give Much, But We Want to Help – Gen Y
Thys Wallwork
This blog posting summarizes the Millennial generation and fundraising

Why your Nonprofit needs Gen Y
Tammy Tibbots, Huffington Post
This article discusses why nonprofits should not feel threatened to give the opportunity to the less experienced Millennials.

Research

More insight into the Millennial mind from researchers across the globe

The Next Generation of American Giving
Convio Research comparing generational giving and fundraising tactics.

Generational Giving Study
The Center on Philanthropy at Indiana University
Executive Summary of a report showing statistics of Millennial giving as compared to other generations.

Millennial Volunteer Rates
Corporation for National and Community Service
Statistics on volunteer rates for Millennials by states and major cities.

Trading Power
Council on Foundations
18 interviews with philanthropic leaders who talk about what the next generation has to offer in exchange for what seasoned leaders can provide

Survey of young Americans’ Attitude Toward Politics and Public Service: 17th Edition
Harvard University Institute of Politics
Survey results on the involvement of young adults in public affairs.

Websites

Other organizations working with Millennials

Millennials: A Portrait of Generation Next
Pew Research Center
Website contains links to research reports, statistics, videos and general information about Millennials

Millennial Marketing
Brand Amplitutde
Webiste contains several resources on hoe to market to the Millennial generation.

YNPN
Young Nonprofit Professionals Network
Website containing young professionals in the nonprofit sector.