Millennial donors are different than donors from past generations – but not in the ways you might expect. Yes, technology and social media are integral parts of their lives, but these donors are driven by personal relationships and human connections. In this way, they are like more
established donors and volunteers. And they expect to be treated as such.
As a result, we believe organizations need to realign their young-donor engagement strategies, with the expectation that this undertaking will not produce quick returns, but will deliver considerable long-term rewards.
To us, these survey results are reassuring, because they affirm our belief that that, even as new technologies shape our culture, donor engagement is increasing in importance rather than diminishing.
It’s our hope that the information in this survey will help you prepare your organization to engage this new generation of donors. These young men and women have shown themselves to be willing and generous – your challenge is to approach and engage them in the best way.